For those of you watching the US Open Golf tournament held at Merion this weekend- keep your eye out for the crown. We’re, of course, referring to Rolex, who recently expanded their relationship with the USGA, will be the official timekeeper on the course this weekend. Not a surprising fact considering the fact that luxury watch brands have a longstanding history of sponsoring these “country club sports”- ie. golf, tennis, polo, sailing, etc.
But, as we just discovered, the Rolex + Golf relationship is an extra special one considering it “began in 1967 when the company presented Arnold Palmer with a gold Oyster Perpetual to honor his achievements.” (this fun fact is brought to you by the USGA’s website)
So, if you don’t yet have plans for the weekend, may we suggest mixing up some Iced Tea & Lemonade, donning your finest Rolex Watch and pulling up a comfy chair to watch some of our favorites (like Rory McIlroy, Tiger Woods and, Phil Mickelson) compete for the championship title.