Tiger Woods’ Rolex Commercial

While Tiger’s playing at the US Open this weekend was certainly subpar, his featured advertisement for Rolex certainly “turned heads” (see what we did there?) among the team here at eRelyx. Did you see Woods’ Rolex commercial during the Open? What did you think? If you missed it, fear not, we’ve included the 30 second ad for you below!



Golf & Watches- Rolex Sponsors USGA

For those of you watching the US Open Golf tournament held at Merion this weekend- keep your eye out for the crown. We’re, of course, referring to Rolex, who recently expanded their relationship with the USGA, will be the official timekeeper on the course this weekend. Not a surprising fact considering the fact that luxury watch brands have a longstanding history of sponsoring these “country club sports”- ie. golf, tennis, polo, sailing, etc.

But, as we just discovered, the Rolex + Golf relationship is an extra special one considering it “began in 1967 when the company presented Arnold Palmer with a gold Oyster Perpetual to honor his achievements.” (this fun fact is brought to you by the USGA’s website)

So, if you don’t yet have plans for the weekend, may we suggest mixing up some Iced Tea & Lemonade, donning your finest Rolex Watch and pulling up a comfy chair to watch some of our favorites (like Rory McIlroy, Tiger Woods and, Phil Mickelson) compete for the championship title.


2013 Graduation Gift Guide: Watches

May marks the season of graduations, and be it from High School, College, or Graduate School, it’s an important moment in many young person’s life. Graduation gifts serve to be both practical, as well as personal commemorations of a milestone and a period in our lives. The luxury watch certainly achieves both objectives and has, therefore, become the ultimate in graduation gift-giving, with good reason.

So check-out our eRelyx Grad Gift Guide for our hand-picked selections and a few favorites that are sure to please any grad in your life!

Graduation Gifts, Graduation Watches, eRelyx Graduation Luxury Watch Gift Guide





A Rolex for Every Mom.

Mother’s Day is almost here! Still in need of a gift? Not to worry! We’ve curated a selection of four amazing pre-owned Rolex watches that are sure to appeal to any mom’s style:

A Rolex for Every Mom

 Shop our four favorite picks NOW +Take $100 OFF when you order by Friday May 10thPromo Code: 13MOM100


Watch Stories: Vintage Heuer Monaco

We’ve been lusting after a genuine vintage Tag Heuer Monaco Chronograph (or Heuer Monaco, if we’re being accurate) watch for many moons now. Not only is it an awesome-looking watch, the Heuer Monaco is also a hot collector’s item, and makes for a real conversational piece.

So this got us to thinking-  what’s the story with this watch that makes it so desirable (and so darn hard to find)?!?

Tag Heuer Monaco Chronograph Racing Watches - preowned / used luxury watches at eRelyx.com

Back in 1969, the Heuer Monaco debuted as the first chronograph watch to feature an automatic movement. Additionally the Monaco was the first SQUARE chronograph watch available on the market.

Tag Heuer Monaco Chronograph Racing Watches - preowned / used luxury watches at eRelyx.com

Beyond its technical innovations, the Heuer Monaco (another fun fact- the TAG Heuer brand we know today did not exist prior to the 1985 TAG Group’s acquisition of the Heuer brand), has a culturally rich past. It was originally conceived in honor of the 1969 Monaco Grand Prix (hence the name), and came to notable fame when actor Steve McQueen wore the watch in the 1971 film Le Mans (a cult favorite among racing fans). The watch has since become synonymous with McQueen and in 2003 Tag Heuer reintroduced the watch in response to McQueen’s popularity.

steve mcqueen heuer monaco in 1971 film Le Mans

If you are looking to purchase one of the original Heuer Monaco Chronographs, it is important to keep in mind that the original Monaco was discontinued in the mid-70s. Tag reissued the watch with a new design in 1998, and many of the “Steve McQueen” models you see out there are the reissued, modern version of the original Monaco.

Vintage Heuer Monaco Chronograph watch

With such a (comparatively) small window of production with the original Monaco watches, there is certainly a very limited pool of original vintage models out on the market today. So if you find one, or have one to sell, let us know! After writing this article, we’re itching for one of these legendary watches even more.

(photos c/o google image search: calibre11.com & watchanish)


10 Reasons We Love Breitling

10. In 1936 Breitling became the official watch supplier to the Royal Air Force. Royalty + Planes = Things that are really cool.

9. John Travolta (aka our childhood crush, Danny Zuko) is a Breitling spokesperson.

8. The Breitling colors are black & yellow. The Boston Bruins colors are black & yellow. Gotta love that. #BostonPride

7. The Madison Avenue Flagship Breitling store. It’s just SO cool.

6. Justin Timberlake (our current crush- swoon) wore a Breitling Chronomat B01 while filming the 2011 comedy, Friends with Benefits, w/ actress Mila Kunis (also, swoon).

5. A partnership with elite car manufacturer, Bentley Motors. You know the saying- Two luxury brands are always better than one!

4. Outer. Friggin. Space. Need I say more? In 1961, astronaut Scott Carpenter wore his Breitling Navitimer while making “Space Race” history as the 2nd American to orbit the Earth.

3. In 2010 Breitling introduced their very first in-house movement, the Caliber B01. With so few luxury watch brands manufacturing their own movements, this can only add value to the Breitling brand.

2. Consistent ranking among “Top Watch” lists- see here, and here.

1. They make good-looking watches. Need proof? See below:

Want your own Breitling watch to love? Well, you’re in luck! We currently have 3 amazing Breitling SuperOcean Steelfish currently for sale on eRelyx!

PLUS, *this week ONLY, take an EXTRA $200 OFF their listed price!!!

Use the Checkout Code: ERX200BSS

*offer expires Friday April 26th at 11:59 pm ET


PGA Darling, Rory McIlroy, Switches Watch Sponsorships

Pro golfer, Rory McIlroy, has left his sponsorship deal with Audemars Piguet in favor of a new contract with Omega watches. The 23 year-old from Northern Ireland is in good company with the Omega brand, whose impressive roster of sponsors includes such golf legends as Greg Norman, Davis Love III and Sergio Garcia, among others.

The sponsorship swap comes just in time for this weekend’s Masters’ Tournament at Georgia’s famed Augusta National, where McIlroy is the front-runner to contend with Tiger Woods for that coveted green jacket.

Click here to read the official press release from Omega announcing McIlroy as their latest ambassador.


eBay Raises its Fees

Wow!!!  eBay is getting expensive.  As of April 16th, eBay’s fees are set to skyrocket.  Let’s take a look at an example.  In the past, if you sold a $2500 watch on eBay, your fees would be $81.50 (fixed price listing).  As of April 16th, it will cost you $250 to sell a $2500 watch!!!  Doesn’t take a mathematician to realize that eBay is tripling your fees.

And don’t forget about the PayPal fees!!!  You need to pay those as well.  On a $2500 watch, the PayPal fees are about $55.

Keep in mind that you need to do all the work – clean the watch, take the pictures, post the watch, answer customer questions, research the buyer to make sure that they’re legit, etc.  Might as well sell your watch through eRelyx!  Our fees are 12-15% AND we do almost all of the work for you!!  Click here to visit our SELL PAGE.

Ebay Fees, skyrocketing fees


A Lesson in Luxury Watch Linguistics

Foreign languages are not my thing. I majored in English for a reason. I, like many Americans, am not good at mimicking the elegant fluidity the romance languages possess. But like any good actress (or, as in my case, general poseur) will tell you, its all about practice, practice, practice.

Luckily, for all of you out there who also count yourselves among the phonetically challenged, we have found a solution! Check out this neat little break-down of the most troublesome high-end jewelry/watch designer names, written up by the folks over at TheVivant.com. Commit these to memory and you’ll be speaking “fancy luxury brand expert” in no time!

Audemars Piguet: OH-duh-MAHR PEA-GAY
We’re in awe of the beautiful detailing and intricacy of the watches from this Swiss brand that boasts celebrity fans like Justin Timberlake and Usher.

Bulgari: BULL-ga-ree
There is nothing vulgar about the accessories from this Italian jewelry brand that was founded in 1884.

Hublot: OO-blow
This Swiss watch brand is behind the most expensive watch in the world, worth $5 million.

Jaeger LeCoultre: Yay-GER leh-KOOLT
Jagermeister is German, but this watch manufacturer is Swiss. Nonetheless, we’re practically a “Koolt” as we worship this luxury brand’s classic and elegant designs.

Patek Philippe: pah-TEK fil-EEP
Pronounce the second word the same way you would say the well known Chinese restaurant chain by the same name. Luckily there is nothing greasy about this designer’s watches.

Piaget: pee-ah-ZHAY
If you say Piaget too quickly it sounds like PJs. Seems proper considering the jewelry and watches from this designer are so fabulous they would dress up just about anything.

Tag Heuer: TAHG HOI-ur
We wonder how long it took the face of this brand’s campaign, Leonardo DiCaprio, to pronounce this name properly?

Ulysse Nardin: you-LEESE nahr-DAN
Here’s a shout out to all Greek mythology gurus or Brad Pitt fans—Ulysse was the Greek king that took over Troy. They were known for their many ships, which seems fitting as this watch brand stamps an anchor on all their watches.

Van Cleef & Arpels: Van Cleef and ahr-PELL
Cleef rhymes with leaf and this jewelry designer takes a lot of its inspiration from nature.

Vacheron Constantin: VASH-er-ahn kon-stan-TAN
Just as Constantine was a great Roman emperor, this brand is a longtime (since 1755) king of exceptional Swiss watches.


-c/o TheVivant.com