You don’t hear too much about Ebel watches. Why? It’s certainly not because they don’t make great watches. They do. The real reason likely has something do with Ebel’s marketing budget. While we don’t have any actual data, Ebel’s advertising spend likely pales in comparison to that of Rolex, Breitling, Omega, Tag Heuer, etc. So what will it take for Ebel to attract a more mainstream following? You know what we think – if a few of the right celebrities are seen wearing the brand, sales will likely skyrocket.
As we were photographing Ebel watches to add to our inventory, we fell in love with one particular model. It is the 1911 Discovery Chronograph on a black rubber strap. It’s a great looking sports watch. On top of that, it’s a great value. The list price is $3,950, but it can be purchased for under $3,000 – much less than some of the “big brand” counterparts of similar quality.
From the Ebel wesbite: “This vigorous new model clearly displays the signature features of the 1911 collection, while affirming its own unmistakably modern appeal based on an eye-catching dial with sophisticated sporting details including an aluminumtachometric scale on the bezel and color-coded chronograph hands. Distinguished by its taut, dynamic lines, this is exactly the kind of energetic watch to accompany today’s active man in his multiple fields of endeavor.”
Is this a good-looking watch, or what? Click through for product details and sales price!
Our big question is – shouldn’t the brand be called “Ebal”? The reason we ask is because “Ebel” is an acronym for Eugene Blum et Alice Levy. Doesn’t Ebal make more sense? Maybe someone already owned the URL…in 1911.
Tags: Ebel
