U-Boat Claims that “99% of Watches Sold on the Web Are Counterfeit”

U-Boat, U-Boat watches, counterfeit watches, advertising

WOW! That’s a bold claim.  Click here to be brought to the U-Boat website. (I assume that this is the real U-Boat website and not a counterfeit).

Look, I don’t have any evidence to disprove U-Boat’s claim. But does U-Boat have any evidence to support it? Did they randomly buy 100 watches from online retailers and determine that 99 of them were counterfeit?  I sent an email asking for their supporting evidence and will share the response as soon as I get it.

We all know that there are some unsavory watch dealers out there. But to claim that “99% of watches sold on the web are counterfeit” seems like an inappropriate, unsubstantiated scare tactic. And are they talking about ALL watches? Or just U-Boat watches?  And are they only talking about watches being marketed, priced, and sold as genuine?  Because there are certainly some sites that don’t hesitate to claim that they’re selling replicas.  It’s tough to know exactly what U-Boat means.  Their statement is very broad.  However, I assume that they mean that 99% of U-Boat watches that are marketed and sold on the web as genuine U-Boat watches are actually counterfeit.  Again, this is my assumption.

U-Boat’s statement could be true, but it doesn’t pass the sniff test for me.  There are some VERY large online retailers selling U-Boat watches. Take, for example, Amazon.com. I would bet good money that Amazon isn’t selling counterfeit watches. Is Amazon part of the 1%?

U-Boat, U-Boat watches, counterfeit watches, advertising

U-Boat, U-Boat watches, counterfeit watches, advertising

Take another large online retailer – Overstock.com. They sell U-Boat watches. Does U-Boat believe that these watches are counterfeit? Or are they part of the 1%?

U-Boat, U-Boat watches, counterfeit watches, advertising

And how about Ashford.com?

U-Boat, U-Boat watches, counterfeit watches, advertising

And World of Watches?

U-Boat, U-Boat watches, counterfeit watches, advertising

I believe that all of those retailers mentioned above are selling genuine U-Boat watches.  And there are probably other large, reputable, online retailers selling genuine U-Boat watches.  It makes it tough for me to believe U-Boat’s claim that “99% of Watches Sold on the Web Are Counterfeit” is actually true. But, I’m a numbers guy – show me the data or the study and I’ll believe it.

U-Boat does have a point though – watch counterfeiting is a huge business. Before you buy any luxury watch online, do your research on the seller. Buy the seller first, the watch second.

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