This or That: The Used Luxury Watch and The Flash Sale Site

We love flash sales. That little surge of joy that runs through us just around lunch time when our inbox is flooded with the day’s daily sale email. In fact, I can’t even bear the thought of paying full price for a pair of designer jeans anymore because I just know in a week I’ll get the Gilt Groupe alert that they can be mine for 40% less than I saw them for on Newbury St.

However, we’ve noticed lately that sites like Gilt, Beyond the Rack and Rue La La have been hosting curated sales of one-of-a-kind vintage & pre-owned luxury goods. From Chanel & Louis Vuitton handbags to couture fashions from boutiques like What Goes Around Comes Around to, of course, watches from the more notable brands like Cartier & Rolex…¬†So how does the flash sale model measure up when it comes to the pre-owned luxury watch market?

Well, you guessed it, the answer is- not well. Yesterday, our beloved Rue La La launched an exclusive Cartier & Rolex pre-owned watch sale. In terms of breadth of inventory- the sale was certainly impressive. We panned pages and pages of Tanks, Roadsters, and Datejusts- all appearing to be in impeccable condition…


But what wasn’t impressive was the pricing. $6000 for a Pre-Owned Stainless Steel Rolex Submariner? Seemed a bit outrageous- especially when you considered there was no indication of box or papers with the watch and the Final Sale / No Returns policy in small print.



What would that same stainless steel Rolex Submariner watch, pre-owned, in like new condition, go for on eRelyx? Well, we currently have one listed here for $5390. And that includes original box and a 3-day window for returns.


We’re certainly not trying to hate on RueLaLa (we are huge fans) and we adore them for their amazing prices on apparel and accessories from our fave contemporary designers- but we do think its worth shopping around for a better deal when it comes to making that pre-owned luxury watch purchase online.


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