Omega is Gaining on Rolex in Worldwide Market Share

Digital Luxury Group recently published a study on the market shares for the world’s top luxury watch brands.  The shares are based on Internet searches for each brand – the Digital Luxury group tracked 40 of the world’s most famous brands (see below for a list).  Not perfect, but certainly a reasonable proxy.

Not surprisingly, Rolex was once again on the top of the list with 18.63% of Internet searches.  Rolex’s spot at the top may be in jeopardy though.  Omega claimed 15.84% of searches – less than three percentage points below Rolex.  In 2009, in a similar study, the gap was over eight percentage points.  Why is Omega gaining ground?  China.  Omega entered China early and recognized the potential for the huge, growing market.  Omega is the number one player in China – a market whose demand for luxury product just surpassed that of the US.

Cartier rounded out the top 3 with 7.05% of online searches (as a side note, I would be curious to know how the researchers accounted for the fact that Cartier sells a range of jewelry).

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Also interesting to note, the Omega Seamaster was the most searched model, followed by the Rolex Submariner and Daytona.

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We will see how these results match up with the results of eRelyx Watch Madness, which kicks off on March 15th and will help to determine the world’s most popular watch.  Click here to participate in the Madness!

Click here to access the full World Watch Report study.

The study included the following brands: A.Lange & Sohne, Audemars Piguet, Baume & Mercier, Blancpain, Breguet, Breitling, Bulgari, Cartier, Chanel, Chopard, Dior Watches, Ebel, Roger Dubuis, Jaquet Droz, Harry Winston, Hermes, Richard Mille, Franck Muller, Frederique Constant, Girard Perregaux, Hublot, IWC, Jaeger-LeCoultre, Longines, Louis Vuitton, Maurice Lacroix, Montblanc, Omega, Panerai, Patek Philippe, Piaget, Rado, Raymond Weil, Rolex, TAG Heuer, Tudor, Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels, Zenith


eRelyx Watch Madness Round 1: IWC vs. Zenith

Matchup 11

IWC Portuguese Automatic Chronograph


Zenith Grande Chronograph Open El Primero XXT

Click on thumbnails for larger images.

Voting will continue for 24 hours and will close at 12 pm EST on February 3, 2011.

Like the watches you see above? Check out these two similar watches for sale from eRelyx! Click the images below for details.


Watch Madness Bracket

Here you can view the bracket, as it stands. It will be updated every day. Click the image below to view the bracket of winners.

Watch Madness Leaders after Final Four

1. Max Pinto – 41 (Breitling Navitimer World)

2. Jonathan Prothro – 38 (Panerai Luminor Marina)

3. Lisa Ensz – 35 (Rolex Submariner Date)

4. Eric Bitz – 33 (Rolex Submariner Date)

4. Jeff Blecher – 33 (IWC Portuguese Automatic Chronograph)

6. Brian Schiele – 32 (Cartier Roadster XL)

6. Bill Beck – 32 (Patek Philippe Nautilus)

6. Richard Bonanno – 32 (IWC Portuguese Automatic Chronograph)

Each of the matchups in Round 1 were worth one point; Sweet Sixteen: 2; Elite Eight: 4; Final Four: 8. Remember: The points for each matchup DOUBLE every round! That means that correctly picking the winner of the championship is worth SIXTEEN points!

The Championship starts Monday at 3 PM EST and runs until Wednesday at 3 PM EST.


Recap of 2010 ESPY Awards

Last night, Los Angeles hosted the 2010 ESPY Awards – or, as most people like to call the event, the Watch Watching Super Bowl. Athletes and entertainers in one place at the same time. Jackpot.

The event did not disappoint. There were some great luxury watches on display. As I watched the event, I got excited thinking about all of the great watch pictures that my photo agency would surely capture. Boy was I disappointed this morning. All they got were pictures like this:

It’s like they don’t even know what us guys want to see. We want to see luxury watches. Naturally, I was prepared. I sent my trusty photographer, B. Berry, to the event to take pictures of the hottest watches of the night. Berry did not disappoint. He took these great images of Jeremy Shockey and Evan Longoria wearing jaw-dropping wrist clocks. Check them out:

Those guys don’t walk into the local watch store and pick up any old Rolex, Panerai, IWC, or Zenith. They hunt around for something unique and expensive. That way, no one will show up wearing the same watch (embarrassing). I can’t tell you what brands they’re wearing, but I can assure you that those watches are expensive.

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(Pictures of Brooklyn Decker and Marisa Miller courtesy of PR Photos)