Poll: The Watches of 007

Old Bond goes head to head with the New Bond in today’s poll. Once a pure devotee of Rolex, today’s portrayal of Secret Agent 007 (actor Daniel Craig) wears an Omega. So are you a traditionalist who favors Sean Connery, villains like Dr. No, and your Submariner? Or are you on board with the contemporary Bond men like Brosnan & Craig, and their hi-tech Omega watches.


The Spring Watch

Casual men’s spring fashion is all about “The Contradiction,” being put-together-but-never-trying-too-hard, classic pieces partnered with an element of the un-expected. Confused yet? Allow me to elaborate…

The trend:  Ivy League classic prep, with an edge. The apparel? A tapered slim fit that demonstrated expert tailoring, in tandem with relaxed, “wrinkle-welcome” fabric, like linen. The color palette? Sun-faded brights are everywhere, and where white once ruled the spring/summer season- 2011 runways visited the dark side.

We shopped some of our favorite brands to pull together three casual outfits that demonstrate the best of spring’s menswear fashion trends, just for you. Oh, and, because you know you’re never fully dressed with out a watch, we, of course, finished off each look with a favorite from the eRelyx site. C’est Magnifique!

Look One: Blue Gingham Shirt by J. Crew; Leather Moto Jacket by A.P.C; Belt by Tucker Blair; Shoes by Sperry Topsider; Pants by Bonobos; Watch: Omega Seamaster Chrono

Look Two: Denim by J.Crew; White Shirt by J.Crew; Pink Gingham Shirt by Vineyard Vines; Sunglasses by Ray-Ban; Sneakers by Jack Purcell for Converse at J. Crew; Belt by Smathers & Branson; Watch: Tag Heuer Monaco

Look Three: Chambray Oxford by J. Crew; Light Blue Polo with Navy Gingham Accent by Dressed by Chris Cuozzo; Pants by Bonobos; Belt by Tucker Blair; Suede Bucks by J.Crew; Watch: Rolex Daytona


Battle of the Brands: Omega vs. Breitling

Breitling is a brand of Swiss Watches produced by privately owned Breitling SA (originally founded by Léon Breitling in 1884). The watchmaker offers high-end Certified Chronometers designed primarily for aviation use. Breitling’s watches offer aviation functions, though their chronograph functions have become more of status symbols than practically applied tools. Notable models include the Super Avenger, the Emergency, the Chrono Avenger, Super Ocean and the Navitimer. Celebrity endorsers of the brand have included high-profile celebrities like Leonardo DiCaprio, Brad Pitt, John Travolta and, currently, Wayne Gretzky. Other noted fans of the brand include Man vs. Wild star- Bear Grylls and the Bentley automobile brand- demonstrating Breitling’s dual nature as both functional timepiece and emblem of status & luxury.

Omega is a Swiss luxury watchmaker based in Biel, Switzerland and owned by the Swatch Group (originally founded in1848 by Louis Brandt). Omega is one of the most known and recognized watches in the world. Notable series of models for women & men include the Seamaster, Speedmaster, Constellation and Deville. Omega is the choice watch for NASA and was worn by Buzz Aldrin as the first watch on the Moon in 1969. At the 2006 Olympic Summer Games, Omega was the official Time Keeping device (Swimmer Michael Phelps endorses the brand). Starting in 1995, James Bond switched from Rolex to Omega Watches (today, Bond star Daniel Craig acts as a brand ambassador for the watch company). Other famous Omega wearers (past and present) are JFK, Prince William, VP Joe Biden, George Clooney, Nicole Kidman and Cindy Crawford. We’ve also noted such celebrity Omega fans as Sofia Vergara, and Minka Kelly on the eRelyx blog.

So, now its your turn to voice your opinion. Which of these iconic brands do you prefer? Are you an Omega fan or do you favor Breitling over the rest? Vote today until Noon (EDT) on Friday, April 1, and don’t forget to check out the great inventory of Breitling and Omega watches for sale on eRelyx!


eRelyx Watch Madness Sweet Sixteen: Panerai vs. Omega

Sweet Sixteen Matchup 5

Panerai Luminor Marina


Omega Seamaster Planet Ocean

Click on thumbnails for larger images.

Voting will continue for 24 hours and will close at 12 pm EST on February 10, 2011.

Like the two watches you see above? Check them out here, for sale from eRelyx! Click on the images below for more details.