Cartier recently reported that the Ballon Bleu is its best selling watch. That was no surprise. For months we’ve been gushing about how much we love the line. Check out all of our blogs on the Cartier Ballon Bleu.
What was a surprise was Cartier’s explanation of why the line is doing so well. Here is the explanation given by Chief Executive Officer Bernard Fornas: “Bigger watches are losing a bit of ground today. When you are in crisis periods you show off less and you have shapes that are more discreet and more ergonomic. The feel-guilty factor is very important.” Read the entire article here.
I understand that he’s the boss and has access to plenty of consumer research, but I disagree with him. The Ballon Bleu is doing well for two main reasons:
1. It looks amazing.
2. Celebrities are wearing it, giving it more exposure.
If his explanation is true, why did Rolex recently start making larger Datejust models? And why is Audemars Piguet doing so well?
Check out all of the celebs wearing the Ballon Bleu.
Photos by PR Photos.
