Leonardo DiCaprio wears Tag Heuer at the 2012 Golden Globes

Leonardo DiCaprio looked as handsome as ever at Sunday evening’s Golden Globe awards. DiCaprio has been a prominent spokesperson for Tag Heuer for the last several years- so it was no surprise when the dapper actor turned it out on the red carpet in, none other, than a Tag Heuer Carrera 16 Calibre Day-Date in stainless steel & dressed up by the black leather strap.

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But, there was one key thing missing from Leo’s arm on the red carpet this year…

A date!

Leo’s been rumored to be currently dating Victoria’s Secret Angel, Erin Heatherton, and for once, we’re actually hoping the gossip is true!

On top of being an absolute bombshell, Heatherton also has excellent taste in watches- (check out pics of her sporting a gold Rolex Daytona here)- and think the two of them would make an absolutely gorgeous watch-wearing duo!

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Photos by PR Photos.


The New Face of Tag Heuer

Late last week Tag Heuer announced their latest celebrity partnership with actress, Cameron Diaz. The Hollywood beauty, who is extremely selective with the products/brands she promotes, will now be the face, (and wrist) of the Swiss luxury watch brand’s marketing campaign.

The Bad Teacher actress (who’s character actually has a line during the film referring to another upscale watch brand- Jaeger LeCoultre) will join the ranks of such stars as Leonardo DiCaprio and Maria Sharapova, who have also served as representatives for the brand.

We’re looking forward to finally seeing Diaz wearing a hot watch on the red carpet! We’re envisioning an oversized men’s stainless steel Monaco Chronograph with a black face- sexy, sophisticated, fashion-forward while still maintaining a sense of fun- just like Cam.

Photos courtesy of PR Photos

To read more about Cam & Tag Heuer check out Coco Perez here- http://bit.ly/lwuU5D


Battle of the Brands: Omega vs. Breitling

Breitling is a brand of Swiss Watches produced by privately owned Breitling SA (originally founded by Léon Breitling in 1884). The watchmaker offers high-end Certified Chronometers designed primarily for aviation use. Breitling’s watches offer aviation functions, though their chronograph functions have become more of status symbols than practically applied tools. Notable models include the Super Avenger, the Emergency, the Chrono Avenger, Super Ocean and the Navitimer. Celebrity endorsers of the brand have included high-profile celebrities like Leonardo DiCaprio, Brad Pitt, John Travolta and, currently, Wayne Gretzky. Other noted fans of the brand include Man vs. Wild star- Bear Grylls and the Bentley automobile brand- demonstrating Breitling’s dual nature as both functional timepiece and emblem of status & luxury.

Omega is a Swiss luxury watchmaker based in Biel, Switzerland and owned by the Swatch Group (originally founded in1848 by Louis Brandt). Omega is one of the most known and recognized watches in the world. Notable series of models for women & men include the Seamaster, Speedmaster, Constellation and Deville. Omega is the choice watch for NASA and was worn by Buzz Aldrin as the first watch on the Moon in 1969. At the 2006 Olympic Summer Games, Omega was the official Time Keeping device (Swimmer Michael Phelps endorses the brand). Starting in 1995, James Bond switched from Rolex to Omega Watches (today, Bond star Daniel Craig acts as a brand ambassador for the watch company). Other famous Omega wearers (past and present) are JFK, Prince William, VP Joe Biden, George Clooney, Nicole Kidman and Cindy Crawford. We’ve also noted such celebrity Omega fans as Sofia Vergara, and Minka Kelly on the eRelyx blog.

So, now its your turn to voice your opinion. Which of these iconic brands do you prefer? Are you an Omega fan or do you favor Breitling over the rest? Vote today until Noon (EDT) on Friday, April 1, and don’t forget to check out the great inventory of Breitling and Omega watches for sale on eRelyx!