One of our favorite watches on the market is the IWC Portuguese Yacht Club. But which one do you prefer – the white dial or the black dial? Vote below.
It’s no secret that we love IWC watches. In fact, we have been trying to add a few IWC Portuguese Chronograph watches to our inventory. It hasn’t been as easy as we had hoped. Not only are they somewhat difficult to find, but they’re pricey when we do find them.
So what gives? Here’s our take:
1. Many manufacturers like IWC and Cartier are placing increased emphasis on their own branded boutiques. Some manufacturers have even gone as far as ending relationships with a large number of their retailers. Why? First, they cut out the “middleman.” The manufacturer gets to keep a larger share of each watch sold through their own boutique. Second, they get better control over their brand. “Better control” is just code for “less discounting.” Manufacturers don’t like when their watches are sold for deep discounts. They would rather sell fewer watches at higher prices – this leads to a “better” brand image.
So why don’t the remaining retail partners continue to offer great discounts? Well, maybe it’s the reduced competition. If the manufacturers’ boutiques aren’t going to discount, why should the retail partners? Plus, the retail partners may be afraid to discount too much, thereby angering the manufacturers (leading them to pull the account). And finally, the retail partners may not be getting their “fair share” of popular watches. The manufacturers may allocate a larger share of those popular watches to their own branded boutiques. If a retail partner does get a popular watch, he’s not going to be quick to offer it up at a discounted price.
2. The other big trend that I’m hearing about is the growth of the Asia Pacific market. Wait, China is growing? Get out of here. All kidding aside, we all know that many Asian markets have been growing quickly. Today, more and more watch shipments are being allocated to the Asia Pacific region. The result – fewer watches in the US. And fewer watches (and steady demand) leads to higher prices.
3. There are rumors of IWC price increases. I would believe it – I’m getting that vibe from my contacts in the industry. One of my contacts said, “These watches are getting tougher and tougher to find.” Another contact, just back from Basel, said, “Price increases are the norm.” There are also clues and hints on other watch blogs, forums, and retail sites. While the sticker price on the IWC Portuguese Chrono (in steel) is still $6,800, I wouldn’t be surprised to see it hit $7,300 by the summer.
I’m not saying that everyone should run out and stock up on IWC Portuguese Chronograph watches, but, I am warning you that you may need to pay a bit more if you decide to wait!
Good luck – and please share your thoughts and experiences on the subject. Thanks!!
If you follow our blog you know that we’re huge fans of IWC. Both the Portuguese Chronograph and Big Pilot have recently been featured as our “Watch of the Moment.” IWC watches are well made and look stunning. In addition, IWC is one of the most respected brands among watch enthusiasts and industry professionals. Over time, we believe that the brand will receive the same level of recognition among the general public as Rolex, Patek Philippe, or Cartier. Great advertising will certainly help.
IWC and its ad agency have churned out some winners in the past. One of our favorites is their public transportation campaign seen below.
IWC would love for everyone to try on their watches. Unfortunately, that’s probably not going to happen. This advertising campaign is the next best thing, isn’t it? The creativity is through the roof!! Brilliant (although probably not cheap!).
Another IWC advertisement that we love is one that calls out men. “IWC – Official supplier to men.” You know what? I’m a man. I should probably have an IWC watch. After all, they are my official supplier. Plain & simple. I like it.
In general, IWC, unlike many other watch brands, “gets” advertising. But it’s not without its head-scratchers. I saw the ad below while walking in downtown Boston.
Engineered for navigators? I’m not sure what that means. Does that mean it’s high quality? Does it have a compass? Maybe a sextant (yep, just dropped “sextant” into a blog)? Maybe it has GPS – it is 2011, right? Will it help me navigate the Boston subway system?
If the watch is for navigators, does that mean that it’s not for me? I basically navigate my way from my condo – to the office – to the gym – to the grocery store – and back home. Wash, rinse, repeat. I don’t need a special tool for that.
Look. I understand that advertising can’t, and shouldn’t target everyone. But, will the navigators please raise their hands? Anyone? Is this thing on?
I will have an IWC Portuguese Chronograph someday soon. But it’s not because I’m a navigator. Or because I want a watch that was engineered to satisfy Lewis and Clark. I will buy an IWC because it looks amazing. Because it keeps accurate time. Because it makes me feel great. Because it makes others ooh and ahh. Shouldn’t IWC focus their ads on that?
I LOVE IWC (Dear IWC – don’t be mad at me. You guys are fantastic). I will recommend the brand to anyone who will listen. But this ad left me scratching my head.
What do you think?
Final Four Matchup 2
IWC Portuguese Automatic Chronograph
Click the thumbnails for larger images.
Voting will continue for 24 hours and will close at 3 pm EST on February 19, 2011.
Like the two watches you see above? Check out these two Rolex Daytonas for sale from eRelyx! Click on the images below for more details.
Sweet Sixteen Matchup 4
IWC Portuguese Automatic Chronograph
Rolex GMT Master II
Click on thumbnails for larger images.
Voting will continue for 24 hours and will close at 3 pm EST on February 9, 2011.
Like the two watches you see above? Check out these two Rolex GMT Master IIs for sale from eRelyx! Click on the images below for more details.