Commentary on Watch Madness – Round 1

We’re approaching the end of Watch Madness Round 1, so I thought I’d take a moment to comment on the results so far.  Take a look at the results (click to enlarge).  Any surprises?

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In the $0-$5,000 bracket, everything seemed to go according to plan.  Both Omegas won their first round match-ups.  I did think that they Baume & Mercier Capeland would fair a bit better – it’s new styling is very popular.  However, it was no match for the power of the Omega brand.

Many people would consider Montblanc’s victory over Tag Heuer an upset – but, Montblanc has been coming on strong in the watch world lately.  People like the big, bold, clean style of their watches.

It will be interesting to see who pulls out the final match-up: Omega Seamaster vs. Breitling SuperOcean Heritage.  Two popular brands, two cool watches.

In the $5,001-$10,000 bracket, everything played out as one would expect.  The IWC Portuguese Chronograph, Panerai Luminor Marina, Breitling Navitimer World, and Rolex Submariner Date are all VERY popular watches.  I thought that the Tag Heuer Monaco Chronograph might have a chance against the Panerai, but last year’s champion pulled it out.  I’m excited to see the results of the second round match-ups.  There are going to be some TOUGH choices.

There was a minor upset in the $10,001-$15,000 bracket where the Cartier Roadster chronograph lost to the Jaeger-LeCoultre Reverso.  Both are great brands, popular, and unique.  I believe that people have a love-hate relationship with the unique shape of the Roadster.  That may have hurt it’s chance for victory.

I’m not surprised that the Rolex Daytona beat the IWC Portuguese Yacht Club – however, the Yacht Club is one of my favorite watches right now.  It’s different.  It’s cool.  It’s harder to find.  And that hint of red really stands out.

The results in the $15,001+ bracket were a bit surprising.  I didn’t expect to see the Patek Philippe Nautilus lose in the first round.  And I was surprised at how handily the Patek Philippe Calatrava beat the Audemars Piguet Royal Oak Offshore.  Judging from those results, it looks like the classic, clean styles may do very well in this competition.  The Nautilus, Royal Oak Offshore, and even the Cartier Roadster chronograph are all a bit unique and all lost in the first round.  Seems like the Rolex President should defeat the Hublot Big Bang handily in the last match-up of the bracket.

Round 2 starts on Thursday afternoon.  There will be some very interesting match-ups.  We’re excited to see how things play out.  Click here to stay up to date.

Thanks for voting!!!


eRelyx Watch Madness 2012: Match-Up #15

Match-up #15 is here:

Breguet Marine Big Date
Audemars Piguet Royal Oak

Vote in the poll below for the watch you want to see move on to the next round! This poll will close at 4 pm ET on Thursday March 22.


Polls close 24 hours after Match-Ups are posted. Click Here to check out the most current Watch Madness 2012 Bracket Standings.


Jay-Z Loves Audemars Piguet

Jay-Z is pretty much the man. There’s no other way to put it really. He just is. And what Watch does the King of Hip-Hop wear?

Well, he’s got a few… as evidenced by lyrics from the single Otis (a collaboration with the Rolex-loving Kanye West)… ”New watch alert, Hublots/ Or the big face Rollie I got two of those.”

But, it would seem that the reigning favorite in Hova’s collection is still the Audemars Piguet Royal Oak Offshore (of which he has more than one- as any rap superstar / hip-hop mogul should).

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And Jay-Z is certainly not alone in his love of AP- we’ve spotted other hot celebs & top athletes- like JT, Kim Kardashian and LeBron James- rocking the Royal Oak out on the town, as well.

Kim Kardashian, Gold Audemars Piguet, eRelyx

LeBron James, LeBron James watch, Audemars Piguet, eRelyx

Justin Timberlake, Audemars Piguet, Celebrity watches, eRelyx, Justin Timberlake Watch


Djokovic Joins the Watch Elite

Knocking out Nadal in the 2011 US Open men’s finals, Novak Djokovic showed the world he can hang with the big boys. Good enough for the tennis world, but this is a watch blog, and theres no room for terry cloth wristbands on the court when your competition’s wearing Rolex and Richard Mille.

Well. It looks like Djokovic has answered our pleas and traded in his designer sweatbands for wrist-wear more befitting of a US Open Champion. The tennis champion showed up to the 2011 Trophy Presentation ceremonies wearing… an Audemars Piguet Royal Oak Offshore Diver. We likey.

Its no coincidence however that Djokovic would rock an Audemars Piguet. The watch brand recently added the star athlete to their prestigious roster of celebrity ambassadors (talk about some good timing, AP).

The AP Royal Oak is the brand’s most recognizable model of watch, favored by world-class athletes and high-profile celebrities alike. Check out the gallery below for as well as our Celebrity Watch page to see what we mean.

Kim Kardashian Gold Audemars Piguet eRelyx