One of the reasons I love watches is because they can be great investments.  Buy the right watch, and it will appreciate over time.  Two brands that have experienced significant price appreciation are Panerai and Rolex.  Case in point: The Stainless Steel Rolex Submariner.

In the fall of 2006, I made my first significant watch investment.  I bought a S/S Rolex Submariner for  $4,525.  Certainly a hefty price.  Fast forward to today.  The same watch is now $6,000.  But, if you want a Rolex Submariner, you better get to your local watch dealer ASAP.  When the new model is rolled out in the near future, the price tag will read $7,250.

So let’s see.  In four years the price of a Rolex Sub has increased a whopping 60%.  Over that same time period, the stock market is down about 15% (not including dividend reinvestment).  And btw – you can’t wear a stock certificate.  Well, you can, but it might look funny.

So you heard it here first.  Sell stocks.  Buy watches.

If you want a Rolex Submariner, I recommend Long’s Jewelers – that’s where I got mine.  Check them out: Long’s.  You can either visit the store in person or give them a call.

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Tags: Panerai, Rolex, Rolex Submariner

This entry was posted on Thursday, June 24th, 2010 at 10:49 AM and is filed under Watches. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.