Archive for the ‘Events’ Category

Happy Valentine’s Day from eRelyx!

Tuesday, February 14th, 2012

Valentines Day eRelyx Photoshoot Holiday Gift Guide Luxury Watches Used Watches eRelyx

Happy Valentine’s Day from all of us at eRelyx!

Looking to turn some heads of your own this year? Check out some of our favorite attention-getting watches for sale on eRelyx.com!

And don’t forget to Click Here to see even more great pictures from our Valentine’s Day photoshoot w/ eRelyx spokesmodel, Jennifer Welsh!

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Behind the Scenes at the eRelyx Valentine’s Day Photoshoot

Monday, January 23rd, 2012

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The eRelyx team and Jennifer Welsh made their way over to Dante Restaurant in Cambridge this past weekend for a Valentine’s Day photo shoot.  This is our second year in a row shooting at Dante.  You know the saying, “If it ain’t broke, don’t fix it.”

Dante has everything we’re looking for – a cool space that offers great backdrops, an amazing staff, and great food and drinks for a post-photoshoot celebration.  Please pay them a visit and tell them we sent you!!  You will LOVE the experience.

For our loyal readers, you will recognize many of the shots and backgrounds.  Of course we took a few shots for our “Turn Heads” campaign.  And you’ll also notice a few shots with the Boston skyline in the background.  Given the cold conditions, we were only out there for 3-4 minutes – Jennifer was a real trooper.  Click here to see last year’s Valentine’s Day shoot.

Take a look at the photos below – and keep your eyes open for our upcoming ads – which may feature these photos.

Click on the thumbnails for larger images.

Please check out Jennifer Welsh’s blog – BodyRehab by Jennifer. And follow Jennifer on Twitter – @Jennifer__Welsh

Again – thanks again to Dante Restaurant.  Please follow them on Twitter = @Chef_Dante

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Sneak Peek at eRelyx’s Valentine’s Day Photo Shoot

Monday, January 23rd, 2012

This Saturday, the eRelyx team met up at the Ah-MAh-Zing Dante Restaurant in Cambridge, MA for a Valentine’s Day photo shoot with our gorgeous model, Jennifer Welsh (be sure to check-out Jen’s awesome blog: www.body-rehab.com). Here’s just a taste of some of the awesome shots we took, and be sure to stay turned for our full “Behind-the-Scenes” blog later-on today!

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The eRelyx “Turn Heads” Ad Campaign Heats Up

Thursday, December 29th, 2011

The January “Re-Launch” Issue of iW Magazine hit newsstands this week and we rushed out to pick ours up to see all the amazing changes that we’re made. We certainly weren’t disappointed and we were doubly excited to get a glimpse of our 2nd eRelyx “Turn Heads” print advertisement for the publication.

iW Magazine  January Issue re-launch eRelyx ad Turn Heads Jen Welsh

Obviously, we still get psyched to see “eRelyx” in big glossy letters among other high-brow brand advertisers like Patek Philippe and Rolex, and the photo- which featured the gorgeous eRelyx spokesmodel Jennifer Welsh- was absolute perfection (how could it not be with such a beautiful watch model in front of the camera!?!)

eRelyx, Jennifer Welsh, Turn Heads, Used Watches, iW Magazine

Want a peek at the NEW iW Magazine January Re-Launch? Check out the fabulous “sizzle reel” below & run to your nearest newsstand to get your own issue today!

Want to see more of eRelyx’s gorgeous model Jen? Check out the fun “flipbook” videos below we created from our Holiday 2011 photo shoot!

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An eRelyx Christmas Wish List: Rolex Datejust

Tuesday, December 20th, 2011

An eRelyx Dream Christmas:

eRelyx, Used Watches, Christmas Gift, Rolex Watch, Pre-owned Rolex, Used Luxury Watch, Watch Ad, eRelyx Photo Shoot

My Real-Life Christmas List:

(Clockwise from Top): 1. My bare apartment walls could use some livening up. I love this watercolor print by Caitlin McGauley of my favorite New York City location- Gramercy Park.

2. On a recent trip to NYC I tried my very first Macarons & I’m completely obsessed. Since I doubt a plane ticket to Paris is in my future, I’m asking for the next best thing- a box of treats from Boston’s best- Flour Bakery.

3.This one’s been on the wish list for the last 10 Christmases. A vintage Chanel handbag in the brand’s most iconic style. Swoon.

4. I recently had a “candle-epiphany”- where I finally realized the purpose, and power, of a scented candle- It kills odor like no air freshener can, and creates an incredible ambiance. These Diptyque candles are so decadent, so transformative- they’ve become one of those little luxuries I can’t help craving.

5. I’ve been dying to get my hands on some of these stackable jewel-tone rings that are so popular lately- Individually or piled on, these rings from The Julie Collection, are absolutely to die for.

6. Since I was about 16- its become a sort of Christmas-gift-tradition to receive an overpriced, totally unnecessary and utterly beautiful coffee table book from my parents. This year’s choice? 100 Years of Fashion Illustration- a perfect amalgam of (all my favorite subjects!) Art, Fashion & History.

7. Last, but definitely not least, what’s topping my list this year? Well…what else but a gorgeous luxury watch, of course! I love everything about this pre-owned Rolex Datejust-

Pre-owned Rolex Datejust Men's in 18k Gold with Brown Leather Strap, Used Watches, eRelyx

-from the gold case to the sumptuous brown leather strap to the over-sized masculine look. Not only is this piece a great investment (Rolex watches tend to appreciate in value, especially when there is gold involved, and buying pre-owned saves you a bundle to start!), but I love that it’s a total departure from my every-day classic- the Cartier Tank Francaise.

Pre-owned Rolex Datejust, Men's Rolex Datejust, Gold Rolex with Brown Leather Strap, used watches, eRelyx, Used Rolex with Box and Papers

I cant help but adore this watch’s ability to feel both laid-back as well as luxe, and transition from casual-wear to a statement making piece. Its the “luxury vintage” vibe of this Rolex that really has me hoping I made Santa’s ‘Nice List’ this year!

eRelyx, Used Watches, Christmas Gift, Rolex Watch, Pre-owned Rolex, Used Luxury Watch, Rolex Watch Advertisement, Rolex Datejust Image, Rolex Submariner Image

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The eRelyx 2011 Holiday Photo Shoot for Pre-owned Luxury Watches

Monday, December 12th, 2011

This weekend eRelyx got into the Christmas spirit at our Holiday photo shoot with our amazing watch model – Jen Welsh. Check out some of our favorite shots below and get a sneak peek at a very eRelyx holiday!

Click Here to shop all the watches featured in the photos below! And click here to check out eRelyx’s Holiday Gift Guide- for more great watches to give (and receive!) this season!

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The 2011 Victoria’s Secret Fashion Show

Thursday, November 10th, 2011

Lingerie’s equivalent of the Macy’s Thanksgiving Day Parade, the Victoria’s Secret Fashion show is an annual reminder that the Holiday season is here (and secondly, that its probably time to put the fork down and resist a third trip to the buffet on Turkey-day).

Last night’s taping in NYC featured the usual bevvy of gorgeous models (or Angels, if you will) in over-the-top lingerie / costumes and blinding amounts of diamonds/ sequins/ rhinestones/ glitter, we’ve come to expect, as well as special performances from Maroon 5, Jay-Z & Kanye West and the fabulous Nicki Minaj- which elevated this year’s show to a new high.

Amidst all the sparkle, shine and overall gorgeousness we actually spotted (believe it or not), some really awesome watches on the wrists of Jay-Z, Kanye, and Maroon 5 frontman, Adam Levine. Case in point that chicks really do dig guys with nice watches.

Other highlights of the show included: a very preggers Beyonce in the front row, Adam Levine breaking hearts everywhere with his serenade of gf Anne Vyalitsyna (He even held her hand down the runway! Cute!), and Miranda Kerr looking hotter than ever, rocking out the famous 2.5 million dollar (think of how many watches you could buy with that…) Treasure Bra just 9 months after giving birth (seriously, unreal).

Miranda Kerr (Above-Left: wearing the 2.5 million dollar Treasure Bra; Above-Right: looking hot on the runway)

Adam Levine & Anne Vyalitsyna

Cartier Ballon Bleu pre-owned watches on eRelyx Adriana Lima

Adriana Lima (Above-Left: wearing her Cartier Ballon Bleu; Above-Right: on last night’s runway)

Erin Heatherton (Above-Left: wearing a Rolex Daytona; Above-Right: on-stage (yellow tutu) for the show’s finale)

The 2011 Victoria’s Secret Fashion Show will air on Tuesday November 29 at 10/9c on CBS. Check out more special footage at VS All Access.

(Pictures c/o PR Photos)

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Help Us Decide on a New Homepage!

Friday, October 28th, 2011

eRelyx is planning to launch a new (members-only) service in early 2012 & we are in the process of designing our front page. View our options below and cast a vote for your favorite homepage design in the Poll at the bottom of this post.

Option A.

Option B.

Vote now for your favorite design & help us decide what the new website will look like!

Poll will close on November 15, 2011 at 3:30pm ET.

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eRelyx in iW Magazine

Wednesday, October 26th, 2011

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Our first print ad campaign – “Turn Heads”

What do you think?  It showed up in iW Magazine this month.  Pretty exciting!!!  Here are a few shots.  Stay tuned for more “Turn Heads” ads in the near future.

eRelyx iW Magazine

eRelyx in iW Magazine

eRelyx in iW Magazine

Check out scenes from the photo shoot here. Shot at Tico Restaurant in Boston.

And here’s a candidate for the next “Turn Heads” ad.

eRelyx Turn Heads - pre-owned luxury watches

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Sneak Peek: The eRelyx Fall Photo Shoot

Monday, October 10th, 2011

You’ve met eRelyx’s newest spokesmodel…Now check out more great pictures and scenes from this weekend’s amazing shoot!

This is your sneak peek behind the scenes at the eRelyx Fall 2011 Photo Shoot:

A special thanks to Spoon Fashion for providing some of the amazing outfits featured in our shoot!

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