A few months ago I called the 2010 ESPYs the “Watch Watching Super Bowl” (click here). Giving the event that title was a bit pre-mature.  Turns out that the ESPYs are more like a Conference Championship game.  The BET Hip Hop Awards are really the “Watch Watching Super Bowl.”  Although there were only a few of the standard luxury brands like Rolex, Cartier, and Audemars Piguet, there were plenty of huge custom creations with plenty of icing.

Check out a sampling of the photos from last week’s event in Atlanta, Georgia.

BTW – is is Juelz doing what I think he’s doing?

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(Photos by PR Photos)

Tags: custom watches, luxury watches

This entry was posted on Monday, October 4th, 2010 at 7:15 PM and is filed under Watches. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.