Archive for September, 2011

Waka Flocka beat me to it.

Friday, September 30th, 2011

This was going to be my next watch – but Waka Flocka beat me to it.

Oh well.

eRelyx Waka Flocka

Photos by PR Photos

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“Top Watch”

Tuesday, September 27th, 2011

Padma Lakshmi has successfully parlayed her success as host of Bravo’s Top Chef into a career in jewelry design. Food & jewelry? Two of our favorite things! Now here’s where she wins bonus points with us-

In this month’s issue of InStyle magazine (on newsstands now), Padma dishes her “insider tricks, picks and steals,” and according to Padma, the one item every woman should invest in is… a luxury timepiece (such as her own Jaeger LeCoultre Reverso)!

In almost identical context, Padma gave the same advice to NYMagazine’s fashion blog The Cut in November of last year:

What’s one item every woman should have in her closet? I know most people use their phones to tell time, but there’s something very romantic and beautiful about a timepiece. I wear a Jaeger Lecoultre Reverso watch — it was a gift. I was in Paris with somebody, and that person had a men’s version on their wrist. I said it was beautiful. They said they were going to buy a paper but went out and bought me this watch — it’s very simple, with a black strap.”

So what’s next for this celeb / designer / fashionista / foodie / mom / luxury-watch-lover? eRelyx Spokesmodel perhaps?!? …Call us Padma!

Interested in making your own stylish investment? Check out some of our favorite ladies’ watches from eRelyx-

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Panerai Price List

Wednesday, September 21st, 2011

We recently mentioned that Panerai was pushing through a round of price increases – well, here’s the latest price list for Panerai watches courtesy of Paneristi.

Panerai Price List

Panerai watches on eRelyx.

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9/20: Celebrity Watch

Tuesday, September 20th, 2011
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An eRelyx Love Story

Monday, September 19th, 2011

At eRelyx, we’ve made it our top priority to provide the highest level of customer service.  We want our customers to be happy.  If they’re happy, we’re happy.

Recently, we helped a customer purchase his dream Rolex through eRelyx.  When he received the watch, he thought it looked a bit too small on his wrist.  When he shared the news with us, we told him that we would gladly accept a return and issue a full refund.  The customer carefully packaged up the watch and sent it back in its original condition. Three days after the return transaction was completed, we received this hand-written heart-felt note from him.

We were so touched by the gesture that we had to share it with the world. While it’s completely unnecessary to send a note such as this, we love knowing that we’ve made a customer happy.

See other feedback from happy customers at eRelyx’s Google Reviews page

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Why are Swiss Watch Manufacturers Raising Prices?

Friday, September 16th, 2011

You’ve read about it.  I’ve blogged about it.  You’ve seen it at the stores.  You’ve seen it on websites.

Swiss watch manufacturers are raising prices at a break-neck speed.  Why?  There are several logical answers.  First, despite the lackluster economy, demand is growing faster than supply.  China is snapping up Rolex watches left and right.  When that happens, prices tend to rise.  Second, brands are trying to make their products more exclusive.  More expensive = more exclusive.  Brands raise prices because they can – and often times that makes their brand cachet that much stronger.

But the main reason that the Swiss watch manufacturers are raising prices is because of the value of the Swiss Franc relative to the US Dollar.

Take a look at the exchange rate chart below.  In the middle of 2010, if you wanted to buy one Swiss Franc, it would cost you 85 cents.  Recently, if you wanted to buy one Swiss Franc, it would cost you $1.30.  (We picked the peak and recent trough for explanation purposes).

Why are Swiss watches getting so expensive

In the middle of 2010, a $5,000 watch was equivalent to 5,882 Swiss Francs.

If the price of that watch remained at $5,000 in late 2011, it would only be equivalent to 3,846 Swiss Francs.

The Swiss watch manufacturers probably pay most of their bills (think labor, rent, etc.) in Swiss Francs.  In the middle of 2010, they were getting 5,882 Swiss Francs for each watch.  In late 2011, they were only getting 3,846.  Their expenses in Switzerland didn’t decrease at the same rate – in fact, their expenses were like increasing.  So – they raised the prices on watches sold in the US so that they could pay their bills in Switzerland.

In order to get the same 5,882 Swiss Francs they were getting in mid-2010, the Swiss watch manufacturers need to raise US Dollar prices from $5,000 to $7,647.  That’s an increase of over 50%!  (The easy math is ($1.30 – $0.85) / $0.85).

There’s relief in sight, right?  There’s a dip at the end of the chart and it looks like one Swiss Franc only costs $1.10.  The Swiss watch manufacturers will lower prices if the dip continues, right?  Not so fast.  When’s the last time you’ve heard about a luxury brand lowering prices.  It just doesn’t happen very often, if at all.  So, the dramatic increase in the value of the Swiss Franc relative to the US dollar has likely produced permanently higher prices.  Sigh.

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Rolex Mercedes Hand

Friday, September 16th, 2011

We’ve said it many times – watches and cars share a special relationship.

Breitling and Bentley

Panerai and Ferrari

Corum and Rolls Royce

And what about Rolex and Mercedes?

Rolex GMT Master II

As you’ll notice, the Rolex sport models (Submariner, SeaDweller, GMT Master II, etc.) have an hour hand with a Mercedes logo at the end.  Well, not so fast.  That’s not actually a Mercedes logo (well, it is, but it’s not supposed to be).  It’s actually a three pointed star (Rising Star) with each point representing the three modes of transport: land, air, and sea.  According to KeepTheTime, “Its purpose is to hold the lume component of the watch and provide visibility of the hour hand when it is overlapped by the minute hand.”

Regardless…if Rolex WAS to partner up with a car manufacturer, Mercedes would be a logical fit.  Don’t you think?,

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Djokovic Joins the Watch Elite

Thursday, September 15th, 2011

Knocking out Nadal in the 2011 US Open men’s finals, Novak Djokovic showed the world he can hang with the big boys. Good enough for the tennis world, but this is a watch blog, and theres no room for terry cloth wristbands on the court when your competition’s wearing Rolex and Richard Mille.

Well. It looks like Djokovic has answered our pleas and traded in his designer sweatbands for wrist-wear more befitting of a US Open Champion. The tennis champion showed up to the 2011 Trophy Presentation ceremonies wearing… an Audemars Piguet Royal Oak Offshore Diver. We likey.

Its no coincidence however that Djokovic would rock an Audemars Piguet. The watch brand recently added the star athlete to their prestigious roster of celebrity ambassadors (talk about some good timing, AP).

The AP Royal Oak is the brand’s most recognizable model of watch, favored by world-class athletes and high-profile celebrities alike. Check out the gallery below for as well as our Celebrity Watch page to see what we mean.

Kim Kardashian Gold Audemars Piguet eRelyx

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Corum Rolls Royce Watch

Thursday, September 15th, 2011

We got an interesting email from a site fan today – he asked us about a Corum Rolls Royce watch.

We all know that cars and watches go hand-in-hand. Breitling and Bentley. Panerai and Ferrari. Etc.

But we had never heard about Corum and Rolls Royce. We did a little research and learned that Corum and Rolls Royce teamed up back in the 1970s to create a watch. And rather than re-invent the wheel, check out what another great watch blog, Hodinkee, had to say about it: The Corum Rolls Royce Watch.

Interesting looking watch, huh?

Corum Rolls Royce Watch

Image from Hodinkee.

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Watch Poll: Deployment Clasp or Tang Buckle

Wednesday, September 14th, 2011

Which watch closure do you prefer for your watch? Are you in favor of the more traditional, basic approach of the tang buckle or the more expensive, snazzier style deployment clasp? Vote before Friday 9/16 at 2pm ET and make your opinion heard.


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