Archive for March, 2011

Get The Look: Sofia Vergara

Thursday, March 17th, 2011

Today’s “Style Watch” is all about Sofia Vergara. In the March 2011 issue of People Style Watch Sofia was featured in the “I Really Love My…” for her own bag design.

What the editors at Style Watch overlooked is that there is another “love” of Sofia’s life– her gold mid-sized Cartier Ballon Bleu. We at eRelyx think its a match made in heaven.

Love the look? Here’s how to get it on your own…

(featured designs above courtesy of: Rent The Runway; Isabel Harvey; ebags.com)

Want Sofia’s watch? Get your own Cartier Ballon Bleu at eRelyx! NEW and in-stock NOW, this is a never-before-worn, two-tone mid-size Ladies’ Cartier Ballon Bleu. Click here for more details!

And enjoy these other photos of Sofia (and her Cartier) below:

Photos courtesy of PR photos


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Happy St. Patrick’s Day from eRelyx

Thursday, March 17th, 2011

Happy St. Patrick’s Day everyone! Take a look at our beautiful inventory of Green and Gold watches, a few of which are seen below. Click any of the images to see more details on each watch.

To celebrate St. Patrick’s Day, we are offering $50 off your purchase of any watch for the next 36 hours! Use the code: LUCKY1711 at checkout. If you would like any help with your purchase email us at contact@erelyx.com


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Today is your lucky day…

Wednesday, March 16th, 2011

So, (hypothetically of course) you have just come across a large sum of money – Let’s say about $15,000. Naturally, you will want to make a small investment with this newly found cash. With $15,000 you could go one of two ways with watches.

You can put the money into a really expensive watch – say, an A. Lange & Sohne, Patek Philippe, or Vacheron Constantin – or invest in two watches – such as Rolex, Cartier or Omega. What would you do? Would you rather have one watch from the top price bracket, or two watches from a lower price bracket? Vote on the poll below.

$10,000+ (You could choose one)

$4,000-$7,500 (You could choose two)

Tell us which watch(es) you would choose in the comments section below!

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New Inventory: March

Tuesday, March 15th, 2011

We’ve been very fortunate to be able to add dozens of new watches to our inventory over the past few weeks. From A. Lange & Sohne to Zenith, we at eRelyx believe we have just the watch for you. If you have a particular watch in mind and we don’t have it in stock, you can email us and we’ll do our best to find it for you – and at an incredible price. Here are twelve of the latest additions to our inventory:

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IWC Big Pilot: 5002 vs. 5004

Tuesday, March 15th, 2011

The IWC Big Pilot is a hot watch.  Watch enthusiasts love it.  Celebrities love it.  We love it – it was our Watch of the Moment several months ago.

As people begin to research the IWC Big Pilot, a common question often arises – what’s the difference between the 5002 and the 5004?

IWC Big Pilot 5002 and 5004

First – the obvious difference – the dials are slightly different.  The 5002, the original Big Pilot model, has a slightly more military look.  The 5004 is a bit more modern.  The date window on the 5002 is white while the date window on the 5004 is black.  Also, the 5002 has a “9″ at, well, 9 o’clock while the 5004 does not.  In terms of the looks, it all boils down to personal preference.

More importantly, the movements are slightly different.  IWC wanted to update and improve the movement when it introduced the newer 5004 watch.  The 5002 movement is rated at 18K beats per hour while the 5004 movement is rated at 21.6K beats per hour.  The increase in the beats per hour allows watchmakers to better fine-tune the movement, resulting in increased accuracy.  However, most watch-wearers will not notice the difference.

If it was only that simple.  Here’s where it gets slightly more complicated.

IWC made several watches with the older style 5002 case/strap and the newer style 5004 movement.  These watches are known as the 5002 Transitional models.  Old outside…new inside.  Because these models were transitional, there are fewer of them around.  Therefore, they’ve become a collector’s item, often fetching a premium.

So how do you tell the difference in movements? Well, the 5002 movement has 18K beats per hour.  That means that there are 5 beats per second (5 beats per second x 60 seconds per minute x 60 minutes per hour) – think of these as the small “ticks” that the second hand makes when it moves from one second to the next.  If you take a picture of the watch with your shutter open for  one second or more, you should be able to count the small ticks.  The 5002 movement will have 5 ticks per second.  The 5004 movement will have 6 ticks (21.6K beats per hour) per second.  It’s not an exact science, but it should help!  Check out this 5002 model with what looks like 6BPS (see, it’s not an exact science).  This beat count indicates that this particular 5002 is a transitional model!

IWC Big Pilot 5002 Transitional

Lastly, there is a slight difference in the large crowns.  IWC changed the fish crown to the Probus Scafusia crown when they changed from the 5002 movement to the 5004 movement.

IWC Big Pilot Fish Crown 5002

Check out our selection of IWC watches by clicking here.

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Monday Celebrity Watch: March 14th

Monday, March 14th, 2011

Spotted out on the town wearing watches this week were (L-R): Derek Hough, Dwight Howard, Lupe Fiasco, Ronnie of “The Jersey Shore,” and Mario Lopez (in Panerai) Interviewing Tyra Banks (in a Cartier Panther) for “Extra”

…and from US Weekly; Issue 839: March 14, 2011…

Gwyneth Paltrow – Baume et Mercier in Geneva at the Swiss Maison d’Horlogerie Garden Party

Justin Timberlake (with date, Jessica Biel, at the 2011 Oscars) in a 20k Cartier Watch

Mark Wahlberg at the Oscars. His watch is likely his own 18k gold Rolex GMT Master II

Camila Alves in a Gold (could be a Rolex) Watch

Like what you see? Want to see more? Check out our “Celebrity Watch” page for regularly updated pics of your favorite celebs & their watches!

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Watch of the Moment: Ebel 1911 Discovery Chronograph

Friday, March 11th, 2011

You don’t hear too much about Ebel watches.  Why?  It’s certainly not because they don’t make great watches.  They do.  The real reason likely has something do with Ebel’s marketing budget.  While we don’t have any actual data, Ebel’s advertising spend likely pales in comparison to that of Rolex, Breitling, Omega, Tag Heuer, etc.  So what will it take for Ebel to attract a more mainstream following?  You know what we think – if a few of the right celebrities are seen wearing the brand, sales will likely skyrocket.

As we were photographing Ebel watches to add to our inventory, we fell in love with one particular model.  It is the 1911 Discovery Chronograph on a black rubber strap.  It’s a great looking sports watch.  On top of that, it’s a great value.  The list price is $3,950, but it can be purchased for under $3,000 – much less than some of the “big brand” counterparts of similar quality.

From the Ebel wesbite: “This vigorous new model clearly displays the signature features of the 1911 collection, while affirming its own unmistakably modern appeal based on an eye-catching dial with sophisticated sporting details including an aluminumtachometric scale on the bezel and color-coded chronograph hands. Distinguished by its taut, dynamic lines, this is exactly the kind of energetic watch to accompany today’s active man in his multiple fields of endeavor.”

Is this a good-looking watch, or what?  Click through for product details and sales price!

Our big question is – shouldn’t the brand be called “Ebal”?  The reason we ask is because “Ebel” is an acronym for Eugene Blum et Alice Levy.  Doesn’t Ebal make more sense?  Maybe someone already owned the URL…in 1911.

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What Watch to Wear Where: The Interview

Thursday, March 10th, 2011

Over here in the eRelyx Marketing department we’ve been busy gearing up for Graduation season. For thousands of students in undergrad and graduate programs everywhere- May marks not just the end of another school term and the start of summer vacation- but also a beginning to “the rest of your life.” Naturally, this got me thinking about my own college experience & the months that lead up to my matriculation from Boston College, and the (exciting and terrifying) months that followed as I began my life as a “young professional.” I remember March as the time in my senior year at BC that reality really began to sink in for my classmates and I- perhaps because this was the same time the interviewing process began heating up.

Today’s graduates are entering a much tougher job market than that of 5-10 years ago. With all the competition students face in the interviewing process, it’s more important than ever to look the part- or, as they* say- “dress for the job you want.” The idea is to look polished, put together, and subtle- nothing too flashy. You don’t want to be boring but this is not the time to try a new fashion trend or take a risk. There are no set-in-stone rules but a few guidelines that every interviewee would benefit to adhere to. Make sure everything is well tailored, freshly pressed, clean and keep it simple. Show a little personality, but do so with taste and discretion- for instance adding a pop of color in a scarf, handbag or tie.

Finally we have the piece-de-resistance- “the watch- which should never beep or be plastic. Try a classic leather-band tank and a more modern metal number. Not only will they signal to the discerning colleague what kind of man you are, but they’ll be good investments, too, capable of appreciating in value as time goes by.” (Esquire‘s ”Guide to Dressing for the New Office”). Nothing quite finishes off the perfect interview outfit like a simple, understated, luxury watch. We like a classic, simple stainless bracelet and case with a black, silver or white face. A leather band in black or brown would also look sharp.

This is not the time to break out your diamond encrusted custom Jacob & Co. piece, or giant, face sized wrist-clock (a la Cee Lo Green). This is also not the occasion for neon, rubber or bling, and, please- we beg you- leave your digital Casio watch at home. A watch is the finishing touch on a polished interview outfit. This often-overlooked accessory can say, in so few words, to a prospective employer that this isn’t just some sloppy college kid- that this is a polished, professional adult with taste, distinction, class, and- bonus!- punctuality.

So can we guarantee a nice watch will land you your dream job? No. Can we guarantee a hot watch will exude style, look great and even give you an extra boost of confidence? We like to think so. Check out our picks for a perfect, professional, interview-worthy watch below- click the images to view more details. Find these and many more for sale now at eRelyx!

* You know, the ambiguous and omniscient “they” that always appears in articles of this nature.

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Battle of the Bands

Wednesday, March 9th, 2011

Research has shown that the first thing we judge about a person is their face. This is probably true about a watch, too; however, more wrist space is actually covered by the band. Choosing the wrong type of band can really kill the look of a watch.

A leather band is simple, good-looking, and comfortable. Leather bands are generally cheaper and easier to replace, but they may not last as long and could end up costing the same over time.

On the other hand, many argue that stainless-steel bracelets are more durable, easier to take on and off, and versatile – they can be worn on a dress or casual watch. Below are some examples from the eRelyx inventory: three with stainless-steel bracelets, and three with leather straps.

They both have their strengths, and any fine watch collection will have its fair share of both stainless-steel and leather bands. But if you had to pick one, which type of band do you prefer?



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The Most-Wanted Watch on Wall Street

Monday, March 7th, 2011

How do the Wall Street elite keep time? Well with IWC, of course. The summer 2010 blockbuster ‘Wall Street 2: Money Never Sleeps” caught up with the infamous Gordon Gekko (Michael Douglas) shortly after the crash of the stock market in 2008 and nearly 20 years after his famed “Greed is Good” speech.  While the movie might’ve been a flop compared to the original, we give major props to director Oliver Stone’s attention to detail.

Both of the movie’s leads- Jacob Moore (Shia LeBeouf) and Douglas’ Gekko- wore IWC throughout the film. Gekko wears a Da Vinci Perpetual Calendar watch in rose gold, and the younger Moore sports a Portuguese Perpetual Calendar in 18k white gold, retail value of about $38,800.

Love the IWC but don’t have Gekko’s bank account? eRelyx has several IWC watches in stock ranging in price from $4.5k to $10k- Click here to see what’s available!

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