Archive for December, 2010

2010 Top 5 Watch Celebrities – Number 2

Friday, December 31st, 2010

Most musicians love watches.  In 2010 we saw Justin Timberlake, LL Cool J, T.I., Jay-Z and several others wearing Audemars Piguet.  We saw 50 Cent wearing a Hublot Big Bang.  We even saw Ozzy Ozbourne wearing a Cartier Ballon Bleu.  But none of those guys seems to love watches as much as John Mayer, who comes in at Number 2 on our 2010 Top 5 Watch Celebrities list.

John Mayer loves the classic brands – Rolex, Cartier, and IWC.  And not only does he own several watches, but he loves to give them as gifts to his girlfriends as well.  Rumors are that Jennifer Aniston still rocks the Rolex that Mayer gave her when they were dating.  So ladies, if you want a hot luxury watch, you can either spend your own money or date John Mayer.  Your call.

Check out Mayer and his watches.

2006: IWC Big Pilot

2007: Rolex Submariner or Sea Dweller

2008: Cartier Pasha

2010: Rolex Submariner / Sea Dweller / GMT Master II

Stay tuned for Number 1 on our list!!!  (Can you guess who it is?)

(Photos by PR Photos)

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WYWSAY: Tag Heuer

Thursday, December 30th, 2010

Today’s sixth installment of the What Your Watch Says About You series is Tag Heuer Link. Coincidentally enough, today is also the 34th birthday of  Tag Heuer Ambassador, Tiger Woods, who has also been known to wear the brand’s Link model.

As of late 2009, Tiger is no longer the pitchman for the brand (due to his…err…shall we say…”tarnished” reputation), and while he may no longer top America’s list of most likable athletes, Tag Heuer is still a favorite among American watch wearers.


- Celebrities: Paul Walker and Zac Efron. Clean cut, boyish good looks, athletic, the guy every guy wants to be, and every girl in the high school wants to date.

- Favorite Stores & Brands: Vineyard Vines, J. Crew, Polo Ralph Lauren, Lacoste. Reasonably priced luxury these brands are all about preppy, sporty and classic menswear staples.

- Car: Audi A4. A Sporty, stylish, more affordable than its competitors make Audi, like the Tag Heuer, the favored luxury brand of Gen Y.

- Outerwear: A Patagonia Fleece is functional, and popular. Like a Tag Heuer, Patagonia is a brand that appeals to everyone from the college student, to the outdoorsman, to the young ibanker.

- Shoes: Cole Haan Loafers. Tag is like the little brother of Rolex Submariner- similarly, Cole Haan Loafers are the training wheels before the inevitable upgrade to a pair of Tod’s driving mocs.

- Reading Material: Sports Illustrated. The every-man’s bible. You’ve had your subscription for over a decade.

- Drink: Hoegaarden. Taking a step up from American brews like Bud and Coors- an imported beer says “I’m masculine but classy”

So, are you a Tag Heuer?

If you answered yes, you are sporty, young, traditional, essential, popular, fiscally conscious and handsome.

If this is the watch for you, check out these two BRAND NEW Tags for sale on the eRelyx website; just click the pictures to view more details!

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2010 Top 5 Watch Celebrities – Number 3

Thursday, December 30th, 2010

Eva Longoria’s love affair with Tony Parker may be over…but her love affair with watches rages on.  Eva is everything we’re looking for in a celebrity spokesperson.  She’s loved by all ages, beautiful, well-dressed, a humanitarian…and, of course, she wears lots of great watches.

Check her out…she’s been seen in Frederique Constant, Bedat, Cartier, and several other great luxury watches.

Enjoy.

Stay tuned for the top 2!

(Photos by PR Photos)

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2010 Top 5 Watch Celebrities – Number 4

Wednesday, December 29th, 2010

I have a feeling that this might not be a popular decision.

LeBron James is number four on our 2010 Top 5 Watch Celebrities list.  LeBron James was all over the news in 2010…and so were his Audemars Piguet watches.  Whether it was his 9-hour-long “Decision” special on ESPN, a post-game press conference, or a night out on the town, LeBron was rocking an Audemars Piguet watch. Check him out!

Stay tuned for number three!

(Photos by PR Photos and GSP)

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2010 Top 5 Watch Celebrities – Number 5

Wednesday, December 29th, 2010

The man has taste.  He’s well-dressed, has a beautiful wife, and wears great watches.  It’s amazing that this is the same guy who starred in “That 70s Show” and “Dude, Where’s My Car?”  He’s come a long way.

We are, of course, talking about Ashton Kutcher, who is number five on our 2010 Top 5 Watch Celebrities list.

Ashton has been seen wearing an Hermes Cape Cod, Panerai Radomir, and several other great luxury watches. There always seems to be something beautiful on his arm…

Stay tuned for number four on our list!

(Photos by PR Photos)

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WYWSAY: Vintage Rolex

Tuesday, December 28th, 2010

Our What Your Watch Says About You series continues with…

Part V: The Vintage Rolex

-Celebrities: Quintessential California style queens Rachel Bilson, Kate Hudson, Nicole Richie know how to mix high and low, vintage and designer. A Men’s oversized Vintage Gold Rolex mixed with a wrist full of bangles and beads epitomizes the brand of hollywood hippy-chic embraced by these celebs.

-Style Icon: The Queen and Inventor of Boho-Chic herself, Rachel Zoe is known to, not only, rock her own oversized vintage gold Rolex, and rock it well, but she made the gold men’s watch trend hot in Hollywood.

-Sunnies: Ray-Ban wire frame wayfarers. Stylish, trendy, and slightly alternative- these sunglasses are the go-to for “vintage rolex celebrity” Rachel Bilson, and just like the Vintage Gold Rolex, these shades  are the ideal median between high-end designer and unknown hipster.

-Favorite Brands: Nothing says boho-chic style quite like Missoni or Pucci. Vibrant prints with a vintage feel and designer price tag go hand-in-hand with a vibe of the vintage Rolex.

-Handbag: The Vintage Rolex girl is a mix of designer and hippie chic with a little edge- thats where her Balenciaga moto bag comes in. Luxurious slouchy leather in a rainbow of hues combined with fringe details and metal hardware, make for the vintage rol-y girl’s perfect purse.

-Vacation Destination: St. Barths. The “preferred playground of the rich and famous” according to the New York Times travel guide, this upscale, Caribbean hot-spot is littered with celebrities, media moguls and faces from the Forbes 500 alike. This exclusive, island destination is a favorite spot for the elite to kick-back and relax. The unity of laid-back and upscale that exists on St. Barths mirrors the feel of this classy vintage Rolex.

-Beauty: Although she may be relatively au-natural when it comes to her beauty regime, she knows not skimp where it counts- using only the best in skincare from brands like Kiehl’s. Like a Vintage Rolex, Kiehl’s is boutique, brand-name skincare with essential, timeless appeal.

So, are you a Vintage Rolex?

If so, you are a “Zoe-bot” who knows how to mix high and low, embraces the SoCal fashion vibe, loves vintage and designer labels, is boho-chic, trendy, one-of-a-kind and laid-back, but enjoys the finer, more luxurious things in life.

Love this watch? We do too- unfortunately we sold the exact version depicted in the above collage, but we have plenty more just like it! Click the photos below to see more photos and details on 2 of our Gold Rolex Watches- still available now on the eRelyx website!



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2010 Top 5 Watch Celebrities – Honorable Mention #2

Tuesday, December 28th, 2010

I can already hear it, “You’re looking at her watches?”

Yes.  I notice her watches.  Sure, I notice her, but I also notice her watches.  What’s the big deal?

Coming in at Honorable Mention #2 is the lovely Sofia Vergara.  Sofia exploded back onto the scene in the hit comedy Modern Family.  If you don’t watch it, you should.  And not just to see her.  The show is hysterical.

If you spend any time following Sofia (not it the stalker sense), you’ll notice that she loves watches.  Whether it’s on Modern Family or the red carpet, she’s rocking a hot watch.  Check her out wearing a Cartier Ballon Bleu and an Omega Ladymatic.  Looking good, right?  What’s not to love?

Stay tuned for our Top 5!

(Photos by PR Photos)

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2010 Top 5 Watch Celebrities – Honorable Mention #1

Monday, December 27th, 2010

We blogged about dozens of celebrities and their watches in 2010.  So, we feel it’s appropriate to count down our top five.  Of course we couldn’t limit it to five, so we have our top five plus two honorable mentions.  Why not call it top seven?  Because no one makes top seven lists.  That’s why.

Honorable mention number one is Holly Madison.  Holly doesn’t win any awards for variety.  She wins for loyalty and consistency.  Some critics will argue that she made the list because she’s pretty.  And my reaction to that is, “What’s your point?”

Check out Holly and her Gucci watch(es).

Stay tuned for Honorable Mention #2.  (Then we’ll break into the top 5).

(Photos by PR Photos)

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Next Week: Makeover for a Polished Stainless Steel Band

Thursday, December 23rd, 2010

Earlier today we showed you how to remove the scratches from a brushed stainless steel band.

Next week we’ll show you how to remove scratches from a polished stainless steel band.

This one is a bit more adventurous – it involves a small, handheld power tool.  Yikes.

The results are great!  Check out this Tag Heuer 2000 Exclusive from 1999.  It was pretty beat up before we started working on it!  Click on the image to zoom in.

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eRelyx Watch Makeover

Thursday, December 23rd, 2010

Yesterday I posted before and after pictures of my “old” Tag Heuer Link watch.  I’ve had it about six years.  Up until yesterday, it was looking pretty tired.  After its makeover, it looks like new.  Check out the before and after pictures – click the image and zoom in to get a better view of the transformation.

So the question is – how did I do it?

I’m about to tell you.  Like a good movie, there will be moments of shock…disbelief…trepidation…excitement…and gratification.

First – a couple of warnings and disclaimers.  The process that I’m about to describe is for a brushed stainless steel watch.  The process for a polished stainless steel watch is different.  Second – I DO suggest that you try this at home, but we can’t take responsibility for any mishaps.  Perhaps it’s best to test out the process on an inexpensive watch before you work on the Rolex, Cartier, Tag, Breitling, or Panerai.

Let’s start with the before picture.  Six years of hard wear had this watch looking scuffed and scratched.

Step 1: Take a nail “buffing block” to your watch.  What?  Really?  Yes.  Really.  This buffing block is small, flexible, and easy to maneuver.  I started out with “Side 1.”  Brush/buff the watch lengthwise.  Buff in straight lines – no circles, no random patterns – just straight, buckle towards case.  Long or short strokes are fine.  Start with light pressure and gradually increase it as you develop the feel.  This process will get you 90% of the way there.  (This is all it takes – note: don’t try the emery boards – not sure what that would do!)

As I said, that gets you 90% of there way there.  Check out the results.  Not bad for $3.99 and 5 minutes of work! (Again, click on the picture and zoom in to see the results).

For most people, that’ll do.  But we wanted to test out a couple of other techniques to see if we could do better.

Step 2: Scotch Brite Pads.  These are coarse pads that you can find at the grocery or hardware store.  Our 3-pack cost us $4.79, but I bet you could find them cheaper.  Use the same technique with these as you did with the buffing block.  Straight, lengthwise strokes on the band.  Adjust your pressure as necessary.

After about 5 minutes with the Scotch-Brite pads there was additional improvement.  Check out the results.

Not too shabby!  Still not satisfied?  Fine.  Onto the most nerve-wracking part (don’t worry – you and your watch will be fine)!

Step 3: Sanding Sponge with 150 grit.  Yep.  You’re going to sand your watch.  I hate to sound like a broken record, but you’re going to use straight, lengthwise strokes on the band.  Adjust pressure as you get comfortable.

Another $6 and 5 minutes later, these are the results:

Wow!  Looks just about new!  Don’t forget to give it a good cleaning when you’re done.  There will be plenty of built up dust and dirt.  To clean it, I recommend three things.  First, an old tooth brush with soap and water.  Second, Cape Cod metal polishing cloths.  Third, a dry microfiber jewelry polishing cloth.

After a total of about 20 minutes your watch will look brand new.  In all honesty, you could probably start with the sanding sponge and get the job done in less than 10 minutes!!

This will not replace a great, professional cleaning – watchmakers will take the watch apart and do an amazing job. However, this WILL tide you over in between polishings.

I would love to see your before and after pics.  Did you get the results that you wanted?  Share your tips and tricks.

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