eRelyx will succeed or fail based on my ability to attract customers to the website. There are plenty of people who want to buy authenticated pre-owned luxury watches. Hopefully I can convince those people to buy those watches from eRelyx.
As I thought about advertising options for the site, I remembered a few infomercials. These infomercials provide me with plenty of ideas…ideas to avoid. I think I’ll just stick with Google Adwords and banner ads.
Check out a few of my favorite infomercials (just click on the product name to view video):
#1: Shake Weight
Percentage of purchases that were joke gifts? Probably >95%. Does it really matter? Probably not. The folks marketing the Shake Weight knew what they were doing when they made that video. And they’re laughing all the way to the bank.
#2: Pajama Jeans
What? Jeans aren’t comfortable. News to me. I presume that these are meant to be worn to the office. Because if you’re just running errands, just wear sweat pants. Does anyone work for a company that allows Pajama Jeans?
My favorite line – “Just because you’re busy doesn’t mean you can’t look sharp.” Yes. Those look sharp.
BTW – these are brought to us by the inventor of the tuxedo t-shirt, right?
#3: The Back Up
This line is what really sells it – “Enabling access to your shotgun while in the lying position in your bed.”
I can just see it now.
“Honey. I think there’s someone in the house.”
“No big deal. Don’t even worry about sitting up or getting out of bed to check it out. We’ll just lie here calmly. And if someone comes in, Blamm-o. And we’re back to sleeping like nothing ever happened.”
#4: Tiddy Bear
“Now with the Tiddy Bear, I really enjoy traveling again.”
So does the Tiddy Bear. Yesterday he was sitting in a kid’s toy chest. Today, he’s sitting in…well…your chest.
#5: The Hawaii Chair
I actually have this product. I wrote a note to share my thoughts. See below:
#6: Uro Club
This commercial also has some amazing one-liners.
“Appears that you’re just checking out your club.” I can see it now:
“What’s that guy doing over there?”
“Oh. Don’t worry about it. He’s just checking out his club underneath his apron.”
My other favorite line: “No embarrassing moments.” Right.
#7: The iJoy Ride
My favorite part is the guy’s face. And his outfit. Looks to me like you could use this in the office. Just like the Hawaii Chair. So…you’re getting paid to lose weight. Brilliant!
(This one is scary. Might want to have your Uro Club handy to avoid any accidents)